$ 250 million each to buy superstars
Yes, with that money, Real Madrid spent to buy the top players Cristiano Ronaldo, Benzema, Kaka and Xabi Alonso 10 years ago. Now, that money is used to buy lesser-known players like Luka Jovic, Eder Militao, Ferland Mendy, Rodrygo and Reinier.
It is easy to guess that when the revenue increases, the transfer cost increases. According to Transfermarkt, there were only 3 transfers of more than $ 40 million in the summer of 2009. At that time, Real Madrid bought Ronaldo from United for $ 103.4 million and Kaka from AC Milan for $ 73.7 million. They also paid a total of $ 76.5 million for Lyon’s Karim Benzema and Liverpool’s Xabi Alonso.
However, in 2019, those amounts were only ranked 4, 12, 32 and 36. More specifically, the amount of Real Madrid spent on Alonso is equivalent to the amount that Valencia spent on 30-year-old reserve goalkeeper of Barcelona, Jasper Cillessen, in June 2019.
PSG rise strongly
If you follow Ligue 1 for the past 8 years or longer, the league is always dominated by a team every year. It is unbelievable because 10 years ago, Paris Saint-Germain was more a concept than a candidate. Being in Paris alone has brought potential to PSG, like Chelsea before Roman Abramovich or Man City in England, but Parisians won Ligue 1 only twice (1986, 1994). And they were only twice higher than the 6th position in the 2000s. It was not until Qatar Sports Investments bought the club in 2011 that PSG became the dominant Ligue 1. They jumped from 13th to 4th on. in 2011, then second in 2012.
Similarly, Man City waited a long time before making a breakthrough 10 years ago. The Eastlands team was acquired by Abu Dhabi United Group in 2008 and they only waited four more years for their first Premier League title. And then 3 more titles.
Similar but very different. Juventus returned from Serie B after being punished from the 2006 match-fixing scandal. They ranked 7th in Serie A in 2010 and 2011 before marking a period of dominance from 2012.